Mango celebrates roundness
The Spanish brand wants to make a difference with its new campaign #WeAreVioleta and models as famous as Rossy de Palma, Barbie Ferreira and Tania Llasera
Violeta by Mango, the Spanish brand’s large size range, is launching the second edition of its #WeAreVioleta digital campaign featuring Rossy de Palma, Barbie Ferreira and Tania Llasera.
This campaign invites us once again to reflect on the need to distance ourselves from the usual beauty canons while celebrating the diversity of physics, here embodied by the young American model Barbie Ferreira and the Spanish actresses Rossy de Palma and Tania Llasera .
Videos to show how to wear clothes
Note that a series of videos with Barbie Ferreira and Tania Llasera, showing different ways to wear the trends of Violeta by Mango, will be gradually put online.
Clients are obviously invited to participate in this campaign via social networks and hashtag #WeAreVioleta.
Violeta by Mango offers clothing up to size 54 .