12 Tricks with which Supermarkets Tempt Us to Shop – You will be surprised!
Supermarkets are false friends: they invite us at reasonable prices and great selection, but in reality, they only want our money.
Are supermarkets nasty? Of course not. The organic supermarkets, certainly not. Supermarkets have their own agenda, which is: to make as much money as possible with minimal effort, while we want customers to carry as much good goods as possible back home for as little money as possible.
Therefore, the clever supermarket adapts to our (wrong) behavior with tricks: Because we usually buy without a plan, much too spontaneous, often hungry. And if we do this after work, we are also still tired and do not want to have trouble with shopping. They use supermarkets and put us on the cross. Of course just so that we do not remember – and come back.
1. Huge shopping carts feel empty
Usually a simple basket would reach us to do our handful in the supermarket of necessary purchases. But the shopping trolleys are often unusually large and there are not always hand baskets. The reason: Five purchased goods still feel miserable in the mammoth car. The yawning emptiness gives us the feeling of having to buy more so that “it is worth it”. In the case of large family purchases, this may be true, but singles are thus only persuaded to make unnecessary purchases.
Tip: Use your own empty bast basket, then buy no more than you can carry. Make a list before and buy only what is on the list.
2. Long walks make our purchase a “trip”
A pound of flour or sugar was ordered in the Aunt-Emma shop and it was immediately received at the counter. In supermarkets such a simple product is almost impossible to find. Because supermarkets do not want us to sell it at all, but rather to get rid of ready-made pastries with a high margin. Therefore the ways in the supermarket deliberately pass on as many shelves and offers as possible. So we see as much as possible and fill our shopping cart – especially when we are hungry and tired of a reward (“retail therapy”).
Tip: Go to small markets where you can quickly find what you want. Just choosing between three varieties of jam leaves can also leave customers less dissatisfied than with 30 varieties. Go shopping with partners, because this shortens the time spent in the supermarket – and thus the number of purchases.
3. The fresh things lures us into the spontaneous trap
Modern luxury supermarkets display fresh goods in the entrance area. This is healthier than industrially processed pack products, but stands there only to give us the impression that there are fresh fruits and vegetables “also in the supermarket”. Instead of going to the grocer, we go to the allegedly “regional” supermarket, because there is “maybe something else”, which we could need. The invoice is due to the fact that the customer has to go to the checkout department after the freshness department in the entrance area. Abbreviations avoid supermarket designers. And: Fresh also means that we often go to the supermarket, ergo even more spontaneous purchases.
Tip: Buy fruits and vegetables at the regional weekly market, at the vegetable grower or at the smaller organic store.
4. Live bakeries make us more appetite
Hardly a discounter or supermarket has today a small “bakery” in the entrance area. Well, packaged shelf bread would not be great. However, many markets are particularly sly symbioses: the bakery, whether good or bad, spreads pleasant odors when we enter the market. We get appetite – and who buys hungry, buys more.
Tip: Eat an apple before you go shopping.
5. Superfluous seals assert product qualities
Seals are good and important, but not all say something. It does not matter very much if a product won some test a few years ago, and a “good” says little if we do not read whether the other products have not all cut off with “very good”.
Tip: Do not be tempted by too full-bodied promises, seals, stickers, test results.
6. Colorful hints draw our attention
Price labels under the shelves are mostly white. Unless the market wants us to buy this product now, because it has to go away or is currently making more money. Then yellow and red (almost never green) stickers ensure that we are aware of this “bargain”.
Tip: Check if this is really a useful bargain, maybe the much better and hardly more expensive organic goods are right next to it.
7. Everything important is always small
Manufacturers do not always make products more expensive – the customer has price points like “1.89 euros” in his head and would notice it. Instead, the content decreases, from about 100 to 80 grams. Suddenly the one chocolate seems cheaper than the other. If one compares the price per 100 grams, many bargains turn out to be a trap. That is why consumer protectionists have enforced years ago that supermarkets have to call us the basic prices (price per 100 grams, per 100 ml and so on). But they do not really want that – and print them as tiny as possible.
Tip: Always pay attention to these basic prices. And do not go shopping without glasses.
8. What is worthwhile for customers is difficult
In the “Bückzone”, supermarkets place goods that they do not really want us to buy, for example because they are particularly favorable, have no high margin, or do not have high brand recognition, which is often the case with organic products. In the “Sichtzone”, on the other hand, are the expensive branded goods as well as superfluous impulse purchase products. Sometimes a product such as toothpaste, which we need again and again, is somewhat higher, so that we can look at toothbrushes, which we could “replace on occasion”.
Tip: Sounds banal, but always check the lower shelves. Also in organic supermarkets it is so that the cheaper organic products are located there. In this way, organic purchasing can also be possible for people who believe that they can not afford the “organic brand”.
9. Moods manipulate our decisions
In the case of electronics, this means that in order for us to see a device that has to go or has the most profit, we place it with advertising notices between two other devices. The one costs a little less, but is much worse; The other is much more expensive, but hardly better. Message: “Clearly it is cheaper than our offer, but there you would have less; And it would be better, but that would be really expensive … “. In this environment, an offer appears to be particularly attractive – in a different environment it would have a different effect.
Tip: Plan at home what you really need, what the market offers and what it costs. Distinguish clearly between important features (longevity, low power consumption) and nipple features (on TV, for example, any apps that hardly anyone uses).
10. Large packages fool savings
Large packs are cheaper, most people think – but it’s not always true. Because many customers believe in this type of saving, they are grabbing the bulk pack and ultimately paying more. To ensure that the trick is not noticeable, the large packs are usually at a certain distance from the small packs – to make the price comparison with the small print heavier.
Tip: Pay close attention to whether the bulk packaging, converted to a basic unit, is really more favorable.
11. Artificial scarcity makes us greedy
The cheap iPhone is only available this week so cheap – and of course, anyone can buy only one? Pure tactics! They are found not only in Apple products, but also in other goods. The psycho-trick: Man is indeed afraid that some bargain might escape him, even if he does not need it.
Tip: Never go shopping without a shopping list and stick to your plan. Consider whether you really need the product from an offer – or just want it because it is just attractive.
12. In the queue we shop from boredom
The queue is the most annoying area of a supermarket. Markets are taking advantage of this, because customers seldom let their goods lie, and against somewhere else, they prefer to quarrel. Children like to have confectionery before them, which they want to have, in order to drive their boredom. Adults are barely better: razors, gum, memory sticks, batteries, discounter weekends – why do you find these things in the queue area? To get out of the feeling of boredom, just to have something to do. Do you ever need something …
Tip: Stay hard.
What tricks did you encounter?
There are certainly more tricks than this: children’s shopping cart, sound reinforcement, so we go slower and stay longer in the supermarket, squares, to hunt us to the purchase decision at sight – much meets us in everyday life. Have you noticed particularly annoying tricks? Write us in a comment!